Mar
18th
Thu
18th
Corporations make shitty theater. This is because theater, the ineffable part of the experience that comes in rare and random bursts, is not a commodity, and corporations suck at understanding the noncommodifiable. Corporations don’t understand theater. Only people, real people, understand theater. Audiences, technicians, actors, playwrights, costumers, designers—all of them give their time and energy to this thing for a reason, and that dream is not quantifiable on any spreadsheet.